Zeeco Brand Experiences Pvt. Ltd.

Who We Are

Zeeco Brand Experiences is an established media and activation agency providing tailor-made ATL, BTL and Digital Marketing solutions to brands to get them the maximum consumer reach. Zeeco has been pioneered in managing powerful advertising, humanization, and embracing every new marketing technology that comes our way. Our team of certified marketers knows to align the business goals with the customer perspective and that’s how we win.

Zeeco was founded and established in 2007 when a few talented marketers joined hands to serve global brands in the best way they could. We learned, managed and evolved ourselves with this giant marketing industry. In the initial four years, we offered marketing solutions to our clients under the name Zeeco Projects India. Later in 2011, we evolved as Zeeco Media Pvt. Ltd. In 2020, we refreshed our vision to emerge as a full stack brand solution entity. This paradigm shift called for a new identity too and now, we are called ZEECO BRAND EXPERIENCES PVT. LTD.

Right from the ideation of the marketing and advertising concepts for the brand to managing internal as well as external communication, synergizing marketing teams to perfect media deployment, our team can do it all. We have worked precisely on our four foundational pillars viz;

Innovation
Execution
Intelligence
Growth

With our registered office in New Delhi, we have successfully marked our presence in the entire country. You can find us in New Delhi, Karnal, Bengaluru, Mumbai and Vadodara.

In the past 13 years, we have served the industry and learnt from the industry as well. We always knew customer is the king. When the customer is happy, brand is going to bloom and blossom. We help our brands precisely with the customer touch points such as direct sales. Channel partners, direct marketing, tele marketing and digital marketing. We work on this concept, which is always appealing and useful for the target audience.

Our unique approach of understanding the client’s business, identifying business challenges, understanding the target audience, mapping consumer touch points, creating aligned marketing programs, turn-key management and reports/analytics along with creative thinking help us pep-up the brand in the market.

With marketing, things can be a bit complex there is a lot to do and a lot to leave as well. Come over and we can discuss scope of your brand advertising over a cup of tea

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Innovation

Execution

Intelligence

Growth

Innovation

Marketing is all about innovation. A trend used yesterday may not work tomorrow and thus, brands need to keep evolving with the help of innovative marketing concepts. While brands are busy with their core capabilities, our teams work closely in innovating new marketing and advertising techniques to attract the customers.

Innovation is easy, relevant innovation is difficult. Our team starts with understanding your brand and business first. We brainstorm internally to come up with the most innovative marketing concept for your brand. Thinking of innovative ideas is the first thing that we do in our team discussions. The entire marketing campaign depends upon the first step.

Execution

Once the idea is formulated, we move towards the execution. There is no thumb-rule for execution and our team believes in adding more and more flexibility to it. Thus, we come up with execution methods that are scalable and flexible according to the current requirement of market and the business.

We start with sharing the basic ideas of executing the campaigns, discuss the same with brand’s internal team to come up with more flexible options that are perfect for each of us. Our team is adaptive to feedback because we believe feedbacks help us grow and learn more in life.

Intelligence

We generated the idea, created plans for execution, and now comes Intelligence that also has a crucial role to play. With unique and state-of-the-art AI based tools, we can find out what is good or not so good for the brand. Based on the precise insights, we can carry forward our work and improve our work strategies.

We align the brand goals along with the actionable insights received from the pool of data. These insights help us churn our campaigns and mold them in the favor of the brand. The insights are based on the latest industry information and so it offers appropriate information on how a brand should move ahead.

Growth

When all the above pillars fall in place, we see nothing but immense growth for the business. The ultimate aim of any business is to sell more and earn more profits. With our unique and innovative marketing approaches, there is visible growth immediately after the marketing campaigns complete successfully.

Growth can be tangible and intangible both. The tangible growth will be visible when you see the sales and profit numbers going up. The intangible growth is visible when you see a huge number of target audience waiting for the next marketing campaign. The interest and love of your audience will prove it all.

Our Approach

1

Understand the consumer

In the next step, we learn about the target audience. Although we have our own approaches and tools to understand target audience for a brand, we still let the business team speak. This approach caters to two things – we understand what their target audience are according to them, the team realizes if they have considered a wrong set of audience for their business.

The consumer is the king and so, it is crucial to understand the problems of the consumers as well. Brand should always come up as a solution to the audience concerns. Let us help you define and redefine your target audience.

2

Identify business challenges

Businesses start with an aim to sell. The more they move ahead, the more they face challenges in their journey. While businesses cannot identify those challenges, we do that for them. We start our work with identifying key business challenges because we know, ‘a problem diagnosed is a problem solved’.

Without identifying the pain points, no analgesic works and so our team talks to the brand team and tries to learn the various problems faced in the past. We brainstorm and come up with the key challenges that needs to be addressed in the future.

3

Map consumer touch points

In the marketing arena, there are a few consumer touch points, and we know the right way to work on them. Our marketing approach caters to direct sales, channel partners, direct marketing, tele marketing and digital marketing. In short, we do everything that a brand needs to keep the consumer happy. Right from serving the first piece to the consumer to the final customer service, we do it all.

Consumers are very sensitive and we run marketing programs that cater to their sensitiveness. We know the right way to keep consumers happy and thus, improving the brand presence, increasing sales, and soaring profits.

4

Create integrated programs

Once we work on the consumer touch points, our next step would be to create an integrated marketing program. This program is going to be aligned with the business goals and the requirements of the customers. Customers come to your brand in the pursuit of finding solutions to their problems. With our marketing and advertising techniques, we create integrated programs to channel consumers towards your brand. We show them how your brand can cater to their pain points. Once this is done, your sales funnel will bloom and blossom.

5

Manage on turn-key basis

We manage things on turnkey basis. This means we can handle your entire marketing project without your intervention, we can cater to everything from soups and nuts. Zeeco Media is your one-stop destination for all marketing needs. Conventional, physical or digital marketing, our team of marketing experts can offer you the best advices, plans and campaigns that will turn out successful.

By turn key solutions, we also mean to offer pre-fabricated, customized, fast to deploy and cost-effective marketing plans that generate huge results coupled with monetary gain. Further, there is no standard, plug and play marketing plan for all; we customize, personalize according to your brand.

6

Measure results & Improvise

Last is measuring the results of whatever is accomplished. We identified the key challenges, understood the customer base, worked on consumer touch points, created turn key projects and solutions, now it is time to measure the success of our campaigns and improvise for future.

We believe in creating a long-term relationship with our clients. We create and implement one campaign, learn from our mistakes, fill the loop holes and move forward with more improvisation. We know to accept our mistakes, bury them and move ahead with more confident and knowledge.

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The

Story

2007

In 2007, a team of marketing enthusiasts with hunger to serve reputed brands came together and thus, Zeeco was born

In the first 4 years of our operations, we strove to provide our clients with on-ground brand solutions under the aegis of the brand name Zeeco Projects India.
2011

With changing business needs of the clients, and the business landscape at large, we evolved too. Zeeco Projects India upgraded to Zeeco Media Pvt. Ltd. in 2011.
2019

From integrated communication campaigns to media deployment, Zeeco has established synergies with various advertising and media buying agencies
2020

ZEECO BRAND

In 2020, we refreshed our vision to emerge as a full stack brand solutions entity. This paradigm shift called for a new identity too and now, we are called Zeeco Brand Experiences Pvt. Ltd.